13 July 2016
Elk Grove VIllage, IL., July 13, 2016 The Pabst Brewing Company, makers of Pabst Blue Ribbon beer ("PBR"), today proudly announced the debut of its new PBR-Themed "Can Crusher" pinball machine. The new PBR machine will make its debut at Comic-Con International in San Diego on July 21st through July 24th at booth 501. The game was developed in partnership with Stern Pinball, Inc., the world's oldest and largest producer of arcade-quality pinball machines.
The "Can Crusher" pinball machine captures the iconic nature of the PBR brand with a retro game design, dynamic eye-popping art by artist and pinball phenomenon Dirty Donny and music by hard-hitting heavy metal band Red Fang.
The debut of this machine will not stop with its arrival at Comic-Con. Following Comic-Con, PBR will showcase the exclusive machine at several other venues including concerts, barcades, high profile events, and other community activities.
"To partner with Stern Pinball on the 'Can Crusher' & have a superstar artist like Dirty Donny and music from Red Fang was exactly what we set out to do when we wanted to make a pinball machine the PBR way. The game does a great job of capturing the essence of our brand," said Pabst CMO Dan McHugh.