Victory Brewing Achieves Portable Pils Perfection

09 June 2016

imageFrom Victory:

Downingtown, PA, June 9, 2016 - Victory Brewing Company (Victory) unveils a fresh, new design for their extremely popular pilsner, Prima Pils. Prima, a year-round brand available on draft and in 12 oz. bottles, is now available in cans, making it easier than ever to reach Pils Perfection.

“With the decision to put Prima in cans, creating ‘portable Pils perfection,’ we decided to refresh the label, too,” said Victory’s co-founder and Brewmaster, Bill Covaleski. “The liquid is the same as it’s been for 20 years but we wanted to brighten the label and boldly state what our loyal fans have been saying for decades: ‘PRIMA PILS PERFECTION SINCE 1996.'”

Victory’s Prima continues to be a beer-lover’s fridge staple despite a steady stream of new, seasonal and experimental releases from craft brewers (Victory included!) everyday. After 20 years, the changes to the Prima Pils label are small but significant. The color palette remains green and gold and the hop remains the focal point. The text proclaiming “Prima” – a German exclamation of joy – in bold, white letters and the new tag, “Perfection since 1996,” wrap across the whole flower hop. The new artwork appears on Prima Pils bottles, tap handles and the newly released cans.  

Prima Pils is consistently ranked among the highest rated American made German pilsners and is the liquid embodiment of Victory’s dedication to crafting traditional, European beers with American ingenuity. Prima’s popularity comes from its masterful balance of a bracing, herbal bite provided by heaps of whole flower German and Czech hops with smooth malt flavors resulting in a long, dry finish. At 5.3% ABV, it’s a quencher that satisfies year round.

Watch Director of Brewery Operations, Adam Bartles, talk about what makes Prima Pils his “desert island beer” and the legacy this perfect pilsner has had on the brewing industry as a whole, here.

Available throughout Victory’s 37 state distribution footprint, Prima Pils suggested retail price is $9.99 for a six-pack of 12 oz. bottles or cans. Use Victory’s Beerfinder to find Pils Perfection near you.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

Advertising is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License by is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at

  © Copyright 2016

Back to TOP