From Anheuser-Busch:
NEW YORK, NY – June 23, 2016 – Stella Artois inspires consumers everywhere to “Host One to Remember” this summer, as the brand honors a legacy of unforgettable and timeless hosting moments, while also showcasing the inspirational future of artful entertaining. The summer-long campaign launches today and taps into some of this generation’s most iconic hosts to curate memorable experiences that raise the bar for a new standard of hosting.
“Stella Artois boasts a rich 600-year heritage filled with moments and characters that have helped shape the brand we are today,” said Harry Lewis, vice president, Stella Artois. “This summer, we are on a quest to inspire as many consumers as possible to leave their own mark by hosting memorable events. With a little substance and spark, any moment can go from ordinary to extraordinary.”
“Host One to Remember” Launches with a Nod to the Past
To launch the summer hosting campaign, Stella Artois borrows from the past to reinvent the idea of entertaining at an exclusive event in New York City that immerses guests in the day and age that inspired the Belgian beer.
Stella Artois has tapped the expertise of three iconic hosts to co-curate a theatrical journey that honors the brand’s rich legacy – actress and consummate host Hilary Duff, culinary wizards Bompas & Parr and time traveling performance creator Juliette Campbell of Shanghai Mermaid. Each host brings his or her own unique twist to the evening.
“I don’t think you have to be extravagant in your entertaining style to make a party memorable for guests,” says Hilary. “Collaborating with Stella Artois for this campaign has been really fun – I’m an LA girl, via Texas, so casual outdoor entertaining is in my blood. For me it’s the thoughtful, sometimes unexpected, touches that make the most lasting impressions.”
To further explore the taste profile of the renowned Belgian brew, the brand has cast Bompas & Parr to curate a menu that pays homage to the distinct flavor notes of Stella Artois. Paired with the magical seasons of spring and summer, guests will be able to engage in otherworldly tastes that preview the inspired sensory experiences to come when Stella Artois closes out the summer.
The Ease of Stella Artois at Your Fingertips
Great memories can happen at a moment’s notice, whether a simple backyard gathering or long weekend getaway. Unique collaborations and innovative partnerships make it even easier for consumers to have Stella Artois at their fingertips for any event they are hosting.
- Dinner with a spark: OpenTable members will receive special surprises – including the signature Stella Artois Chalice for at-home entertaining while supplies last – at dinner this summer when making a reservation at one of the Stella Artois participating restaurants.
- Inspired shopping: In a series of videos co-curated with iconic hosts, Cinematique – the world’s first touchable digital video platform – allows consumers to simply “tap to explore, share, and buy” anything they see to incorporate Stella Artois into celebratory moments.
- Chalices on-demand: The iconic Stella Artois Chalices are now available for purchase on Amazon in 1-pack, 2-pack, 4-pack, and 6-pack formats – a quick and simple way to elevate any hosting occasion.
- Stella Artois makes its mark: The Stella Artois airstream fleet will pop-up at major food, film and art festivals across the country offering more than 100,000 attendees the chance to take home an iconic, keepsake Chalice.
‘Le Savoir’ Inspires Entertaining This Summer and Beyond
To close out a summer to remember, Stella Artois will host ‘Le Savoir,’ an unforgettable multi-sensorial culinary journey that uses time as a metaphor and Stella Artois as the muse. Guests in Montreal, New York City and Buenos Aires will be transported through the seasons during a multi-course dining experience featuring food and beer pairings inspired by the spectrum of flavors in a Stella Artois.
Brought to life by Bompas & Parr in unison with the world’s leading immersive entertainment and sensory experts 45 Degrees, alongside the global events company from Cirque De Soleil, ‘Stella Artois hosts Le Savoir’ will engage, enhance and awaken all the senses: sight, sound, taste, touch and aroma.
‘Stella Artois hosts Le Savoir’ will take place in New York at Skylight Clarkson Sq from Wednesday, August 17 – Monday, August 22, 2016. To purchase tickets for the exclusive occasion, consumers can visit StellaArtoisLeSavoir.com.
For more inspiration on how to “Host One To Remember” this summer, visitStellaArtois.com or follow @StellaArtois #BeLegacy on social media.
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