Special Ed’s Brewery Getting Complaints About Their Name

imageFrom the ChicagoTribune:

On the Facebook page for Special Ed's Brewery, a new business slated to open soon in Galt, Calif., the business description comes with a warning: "We do everything tongue in cheek, so don't take offense to anything we do or say."

This week, following a social media uproar over the business name and related slogans — including beer bottle labels that read " 'tard tested, 'tard approved" — no one seems to be laughing.

People who were initially excited that the first small brewery might be opening in Galt soon grew angry once details of the business became clear. One of the brewery's slogans reads, "Ride the short bus to special beer," in seeming reference to buses transporting developmentally disabled children. Special Ed's also has a proposed beer "Back of the Bus Brown Ale," which appears to refer to the Jim Crow-era policy that helped launch the civil rights movement.

 

[Editor’s Note] The Facebook page has been removed.

‘My husband is getting death threats on his phone,” co-owner Cheryl Mason said. “The situation is not funny at all.'”

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).