08 June 2016
From Dickies & Dogfish Head:
Sam and the team at Dogfish Head choose Dickies workwear for performance, durability and comfort.
“When Dogfish Head opened with this idea of being the first brewery focused on culinary ingredients instead of traditional beer ingredients, that was not cool in the mid-1990s.” Blazing a new trail might intimidate some first-time small businesspeople, especially when competing with big name brands. “The beer industry was dominated by these Goliaths, these global companies, that controlled our country’s beer marketplace.”
For Sam, it was the perfect storm of factors that drove him to found Dogfish Head. “I thought, what a great contrast, to allow me as a tiny little company to stand up for something very different. We never dumbed down our beer, we never wavered from what we wanted to be and in time, we started getting recognition.”