27 June 2016
With the United States hosting the largest international soccer tournament on home soil since the 1994 World Cup, Bud Light brought soccer fans in New York City together to celebrate COPA America Centenario at the Bud Light Barra Centenario, an immersive festival of sport, music, art and food.
The event, which was hosted by DJ Ennuff and ESPN’s Sarina Morales, featured performances by Latin Grammy Award winner Tego Calderón, DJ sets from Venus X and Que Bajo?!, authentic Hispanic food vendors and soccer-themed street art. Futbol legends Jorge Campos and Claudio Suarez also joined partygoers to watch the United States vs. Colombia 3rd place match, which was broadcasted live from University of Phoenix Stadium in Glendale, Arizona.
Bringing soccer fans of all backgrounds and nationalities together in one of the largest and most diverse cities in the United States, the Bud Light Barra Centenario was truly an inclusive celebration for soccer fans to Raise One to Right Now during one of the most exciting moments for soccer in the United States.