16 June 2016
San Diego, CA(June 16, 2016) — Southern California’s AleSmith Brewing Company is pleased to announce a pair of recent partnerships with Kalamazoo-based Imperial Beverage and Orion Charter Township’s Powers Distributing to launch sale of its critically acclaimed beers throughout Michigan. Within the next month, AleSmith’s diverse collection of ales will be available in 50 counties throughout The Wolverine State, a step made possible by the brewery’s recent expansion into a 105,500-square-foot, state-of-the-art brewing facility capable of producing enough beer to supply territories it has heretofore been unable to service.
“While there is no shortage of new beers being sold in Michigan in recent years, it is still a rare and exciting occurrence when a world-renowned brewery with over two decades of experience and history decides to come to our state,” says Imperial Beverage brand manager, Brice Dowling. “Few brewers can match AleSmith’s track-record in producing consistently amazing beers, as the accolades over the past 20 years have proven. Now, we are thrilled to present this rich history of liquid excellence to our customers and beer-lovers across Michigan.”
“There are exciting things happening on the craft-beer front all throughout Michigan. We’ve known for a long time that it’s someplace our beers need to be and we are delighted to be able to make them a part of the equation for beer-enthusiasts throughout the state,” says AleSmith director of national sales James Valles. “We’re ecstatic over the new bonds we’ve formed with Imperial Beverage and Powers Distributing to cover the majority of this expansive state, and are certain they will uphold our principles of quality, freshness and customer-service.”
“AleSmith is a fantastic brewery that we have been seeking out for years,” says Powers Distributing co-president Robert Powers. “We can’t wait for consumers in Oakland and Macomb counties to discover their award-winning beers.”
Beer-fans can look forward to the arrival of core six-pack offerings such as AleSmith IPA, AleSmith Nut Brown and AleSmith Lil’ Devil Belgian-style Pale Ale. Numerous other year-round, specialty and seasonal beers will also make their way to Michigan on a regular basis, beginning with spring-summer release AleSmith Double IPA, the quartet of high-gravity beers comprising the 2016 Vintage Series—including AleSmith Decadence Ale, an imperial California common ale debuting in July in celebration of the company’s 21st anniversary—and variations of the world-renowned, coffee-infused AleSmith Speedway Stout. For more information on AleSmith and its line of beers, consult its official website, www.alesmith.com.