25 May 2016
Wauconda, IL – May 25, 2016 - Small Town Brewery (“Small Town”) officially announced today that it will launch Not Your Father’s Vanilla Cream Ale, a creamy botanical craft beer brewed with Madagascar Vanilla, combining a lightly sweet savor with a smooth finish to create a refreshing beer. The new brew is expected to begin hitting store shelves in June.
Not Your Father’s Vanilla Cream Ale is Small Town’s third nationally distributed product after the rollout of Not Your Father’s Root Beer in March 2015 (also available in a limited edition 10.7% ABV 22oz bomber) and Not Your Father’s Ginger Ale in November 2015.
The idea for Not Your Father’s Vanilla Cream Ale was inspired by Kovac’s nostalgia for the flavors of his childhood in Illinois. Similar to the Root Beer and Ginger Ale, Not Your Father’s Vanilla Cream Ale is inspired by gruit brewing tradition. Gruit is German for “herbs” and is an ancient way of bittering and flavoring beer using roots, spices, flowers, and berries. The result is an expertly crafted adult version of a favorite childhood classic. The Vanilla Cream Ale is brewed with a unique blend of spices that create a light sweet flavor with a smooth finish.
“When we began brewing Vanilla Cream Ale at our brewpub, the first batch sold in less than a month & the customer response has continued to be amazing,” said Tim Kovac, founder and Brewmaster at Small Town. “At Small Town, our goal is to expand the boundaries of the ordinary beer experience by creating unique and innovative craft beer brands to be enjoyed with friends and family. We‘re very excited to bring Not Your Father’s Vanilla Cream Ale to our loyal customers across the country.”
Not Your Father’s Vanilla Cream Ale will be available in 12 oz., six-pack bottles with a suggested retail price of $10.99.