Ciderboys Hard Cidrer Adding 16oz Cans

17 May 2016

From Ciderboys:

STEVENS POINT, WI - Hard cider lovers asked, Ciderboys listened, and now two popular Ciderboys flavors, First Press traditional hardcider and summer seasonal Peach County, are available in 16-ounce cans just in time for summer.

Introduced at retail this month wherever Ciderboys carbonated, gluten-free hard ciders are sold, First Press and Peach County 16-ounce cans are available in four-packs and as single-serve cans.

Aluminum can packages continue to grow in popularity for hard ciders, according to Julie Birrenkott, Ciderboys Marketing Manager.

The new 16-ounce cans for First Press and Peach County fill the demand from cider lovers who prefer drinking their favorite beverages in pints. They also offer attractive single-serve packages for the important U.S. convenience store market, Birrenkott said. "Single-serve 16-ounce cans are perfect for placement in cooler door racks in the c-store trade, where they promote sampling and trial by consumers," she said.

First Press and Ciderboys' other year-round flavor, Strawberry Magic, are packaged in 12 oz cans and continue to grow in poffer many benefits: they are conveniently portable, become cold faster, provide 100% product protection from oxygen and sunlight, don't break, and are 100% recyclable.

"Cans often can go where glass bottles cannot; they'reperfect for the beach, the boat or the campground, for example," Birrenkott said.

First Press and Peach County are world-class award winners: both won gold medals last fall in the 2015 World Cider Championships, First Press in the Common Cider category and Peach County in the Fruit Cider judging. The World Cider Championships are an ongoing competition of the Chicago based Beverage Testing Institute, which uses a proprietary blind tasting methodology to evaluate ciders.

A subsidiary of the Stevens Point Brewery, the Ciderboys Cider Co. makes carbonated hard ciders with natural fruit and apple juice from fresh Washington State apples. Ciderboys is fermented with a hard-cider yeast imported from France, where hard ciders have quenched thirsts since the Middle Ages. The fermentation process is cool and slow, and takes approximately two weeks per batch. Once fermentation is complete, the cider runs through a filtration process that renders a clear, sparkling liquid. No sugar is added to Ciderboys products, which are naturally gluten free.

In addition to Peach County and First Press, the Ciderboys family includesStrawberry Magic, a combination of fresh strawberries and cider available year-round; summer seasonal Pineapple Hula, which pairs fresh Hawaiian pineapple with cider; Cranberry Road, an inspired pairing of apple cider with cranberries for the fall; winter seasonals Mad Bark, spiced with cinnamon, and Grand Mimosa, made with juicy oranges; and a spring seasonal, Raspberry Smash, a fruitful pairing of crisp apple cider with tart raspberries.

For more information and where to find Ciderboys products, visit www.ciderboys.com.

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