American Dream U & Samuel Adams "Pour One Forward" for America's Military

17 May 2016

imageFrom Samuel Adams & American Dream U:

WASHINGTON, May 17, 2016  American Dream U, which helps military members and their spouses successfully transition into new careers, is pleased to announce that it is working with Samuel Adams, on the "Pour One Forward" program.  Through the program, Samuel Adams will contribute funds to support American Dream U's mission to provide men and women in the armed forces with the resources they need to find their dream job or start a business during transition.

"American Dream U is focused on career, business and professional development for military members and their spouses," explains Phil Randazzo, Founder and CEO of American Dream U. "Having the support of Samuel Adams helps us achieve that mission, and ensures that our military men and women receive the opportunities they deserve to pursue their dream careers."

From May 15th to July 5th, drinkers at participating bars and restaurants will have a chance to thank military members, as well as support post-service professional opportunities. When a drinker purchases a Samuel Adams Boston Lager at a participating bar or restaurant, they can buy an additional for a current or former military member to enjoy. Drinkers who wish to Pour One Forward will be given a "thank you" postcard which will hang in the bar where it can later be exchanged for a Boston Lager (participating bar or restaurant will provide additional information).  Additionally, for every #PourOneForward thank you post on social media, Samuel Adams will make a $1 donation to American Dream U*. Separately, for every 12 pack of Sam Adams sold at retail during the same time period, Sam Adams will donate to $.10 to American Dream U**.

"Samuel Adams understands the challenges surrounding post-service employment in America, which is why we're proud to support American Dream U," commented Jim Koch, founder and brewer of Samuel Adams. "Our signature philanthropic program, Samuel Adams Brewing the American Dream, provides microloans as well as coaching and counseling to small business owners in the food, beverage and craft brewing industries.  Since 2008, through this program, we've supported thousands of small business owners and dozens of passionate veterans with microloans and coaching to help them build small food and beverage businesses. So, there's a natural connection between our brewery and its values and American Dream U."

American Dream U is also pleased to announce that Jim Koch will be a featured speaker at this year's Vetracon, on Friday June 3rd at Joint Base Myer-Henderson Hall, to offer business and career advice to over 600 active military, veterans and their families.

Learn more about Pour One Forward at

*Donation up to $60,000. At participating bars and restaurants only from May 15th – July 5th.

**Donation up to $60,000. At participating retailers only from May 15th – July 5th.

POUR ONE FORWARD is a trademark of Vinternational Imports, Ltd. and is used with permission.

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