Wieden + Kennedy Appointed Lead Agency for Bud Light in the U.S.

From Anheuser-Busch:

For attribution to Jorn Socquet, vice president of marketing, Anheuser-Busch

“As the leading U.S. brewer, we’re always challenging ourselves to find fresh ways of making our brands a relevant part of consumers’ lives.

As Bud Light’s creative approach – and our consumer –  continues to evolve, the time is right to make a change. After two years of groundbreaking work together, including two successful Super Bowl campaigns, Bud Light and BBDO are parting ways on a high note, having just wrapped an incredible Whatever, USA event in Catalina that connected with nearly 2 million millennial consumers and demonstrated the brand’s role in shaping popular culture amongst young drinkers.

We’re pleased to announce that Wieden + Kennedy has joined our roster, assuming the role of lead creative agency for Bud Light. With an award-winning body of work in both CPG and alcohol segments and an impressive global footprint, Wieden + Kennedy brings a powerhouse of talent and experience to Bud Light, and we looking forward to taking the brand to new heights together.

Wieden+Kennedy’s appointment to Bud Light in the U.S. is part of an AB InBev global strategic partnership that includes creative support for the global brand Corona outside of the U.S.”

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.