21st Century Fox Decides to market The Simpsons Duff Beer

From the WSJ:

For decades, real beer sellers from Australia to Germany to Colombia have been trying to capitalize on all this fake marketing by putting real versions of Duff Beer into the market—only to be shut down after hearing from lawyers for “Simpsons” owner 21st Century Fox.

But this week, the media giant is entering the Duff Beer business itself—beginning in Chile, with plans to roll out to more of South America and Europe by early next year.

The company has been consulting with a brewmaster to get the flavor just right, and plans subtle packaging with no obvious nods to the TV show—just an exact replica of the cartoon brew that will play like an inside joke for Simpsons superfans.

As for the domestic market, outside of the “Simpsons” section of Universal’s theme parks in Orlando and Los Angeles, no Duff is available in the U.S., but Fox isn’t ruling it out.

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