Shock Top Creates Billboard Made From Actual Beer Ingredients

image
From SFGate:

From  Howard Street, the new billboard on the corner of 2nd looks like any other beer sign. 

Pull into the parking lot and the Mohawk on the model seems to jump out at you, which is what it is doing.  The ad is not a painting but a 3-D sculpture made of hops and wheat and the other raw ingredients in Shock Top. 

The artist, Stan Herd, is a mid-western wheat field manipulator who has done installations in England, Cuba and Australia.  He has been at it for 30 years but this is both his first piece in San Francisco and the first time taken he has worked on a vertical canvas.
.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).