08 March 2013
We love throwing curve balls on the WILK Friday BeerBuzz. Whether it’s an unusual style or a style not necessarily appropriate to the season, we’re always looking for something to mix it up. While you may look at our featured beer of the day and think you understand the curve; truth is you’d be dead wrong.
We feature all sorts of great beers on the show, and while some of you may question a non-mainstream-craft choice, once again you’d be wrong. Today we chose to bring you a beer that some may take for granted or even dismiss as a non-craft beer, but I’m here to tell you differently.
Our featured brewery today is Pabst Brewing Co, and it’s brewing roots date back to 1844. Pabst Brewing Company is know for many different lines of beer such as Lone Star, Old Milwaukee, Colt 45, Schlitz, National Bohemian, Schmidt's, Schaefer, Olympia and even Stroh's…but no other beer represents the brewery like our featured beer of the day…..Pabst Blue Ribbon.
Pabst Blue Ribbon (or PBR as it is widely known) is a beer that began in 1882, when it was named “select” and actually had real silk ribbons tied around the bottle. This beer has been part of the Pabst Brewing portfolio for years and finally in 1895, the famous Pabst “select” brew was renamed Blue Ribbon. Pabst Blue Ribbon has seen a resurgence in recent years and it has risen to become a cult classic. If you’re not sure why the younger generations of beer drinker have adopted PBR, I’m here to tell you why….stay tuned.
Our guest today was Pabst brewmaster Greg Deuhs. Greg has a rich brewing history that had his hands on the beer for Miller, Stroh's, James Page Brewing and even Redhook Brewing before landing as Brewmaster at Pabst. In his lifetime Greg has not only “served” beer, but held a dual career path as he served in the army. It was interesting to talk to Greg about the two careers and how he managed to have a rich history with both.
It was a lot of fun talking beer with Greg and sampling his flagship PBR American Lager on the show. Who knew PBR quietly uses 6-row barley, pacific domestic hops as well as a Yugoslavian variety of hops in the brew. And here’s you’re curveball…did you know little old PRB managed to win GABF Gold medals in a tough category (American Style Lager & Light Lager) in 2012, 2006 and 2005? Still not convinced? Did you know Pabst Brewing and our guest Greg Deuhs won the coveted 2012 GABF Large Brewer and Brewery of the Year? How about now?
Pabst Blue Ribbon is an award winning beer that comes from an award winning brewer…and if you haven’t done so already, get out there and try it for yourself. Don’t get lost in the hype and don’t pre-judge this beer, otherwise you will swing and miss my curve ball. Cheers & congratulations Greg!
Thank you to Greg Deuhs from Pabst Brewing, Nancy, John & Joe for yet another
The Friday BeerBuzz…bringing good beers and good people together.As always you can check out the video on-line at the WILK Friday BeerBuzz page by clicking HERE.