29 March 2013
Is MillerCoors prepping a new beer called Miller Fortune?
That is the implication of this filing the brewer made recently with the U.S. Patent and Trademark Office. The application notes the name has been reserved for a beer, but provides few other details. Asked about the filing, a MillerCoors spokesman said in an email: "With our focus on innovation, we have a lot of products in development but many may never get to testing."
The brewer has so far avoided big line extensions while competitor Anheuser-Busch InBev in the past year has rolled out Bud Light Platinum and Budweiser Black Crown, two higher-alcohol brews (6% ABV) that are positioned to compete with spirits for nighttime drinking occasions. It's possible that Miller Fortune could be MillerCoors' response.