New Belgium - Folly Packs To Feature Rotating “Throwback” Beers

30 January 2013

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From New Belgium:

Ft. Collins, Colo., January 30, 2013/mbb/ – New Belgium Brewing, maker of Fat Tire Amber Ale and a wide variety of award-winning beers, is bringing back fan favorites from the proverbial “past”. Starting in 2013, each Folly Pack (mixed 12-pack of New Belgium beers) will have a beloved former seasonal release from the archive.

“We've been rotating out seasonal releases every two years to keep things fresh for the beer drinker,” said New Belgium Spokes Model, Bryan Simpson. “We get a lot of requests for classics like Loft, Springboard and Giddy Up, so this allows us to revisit some old faves while keeping the seasonal program progressive and dynamic.”

The following beers will be packed for folly:
Q1: Fat Tire, Ranger, Trippel, and Springboard*
Q2: Fat Tire, Ranger, Shift, Blue Paddle* and Loft*
Q3: Fat Tire, Ranger, Rampant, Shift and Giddy Up*
Q4: Fat Tire, Ranger, 1554, Rampant and 2 Below*

The *asterisks represent the “throwback” beers that aren’t available outside of the Folly Pack.

In other news, New Belgium’s spring seasonal Dig Pale Ale will soon hit the shelves. Dig will be the focus of New Belgium’s upcoming BeerStream, a live video feed hosted by New Belgium that gives fans an opportunity to engage with brewers and assorted brewery folks in a virtual tasting and Q&A. The next BeerStream event is February 12 at 6:00 p.m. mountain time. To learn more, go to
http://bit.ly/Wykqim

To find New Belgium beers in your area, you can use the New Belgium Libation Location tool:
http://www.newbelgium.com/beer.aspx. Pricing varies by location. You can also follow New Belgium on Facebook athttp://www.facebook.com/newbelgium and Twitter @NewBelgium.
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2 comments (click to read or post):

Bruce_F,  30 January, 2013 18:50  

Blue Paddle a Folly Pack exclusive? Shift in bottles? When did this happen?

mybeerbuzz 30 January, 2013 18:56  

It's happening Bruce....you need to catch up on the New Belgium news.

http://mybeerbuzz.blogspot.com/search/label/NewBelgium

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