Study Says People Drink Beer Faster From Curved Glassware

31 August 2012

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Watch for more curved glassware showing up in craft beer bars….An interesting study from cbsnews:

(CBS News) If you really want to nurse your beer, you may want to ask for it in a straight glass instead of a curved one.

A new study shows that the shape of one's beer glass affects how fast people gulp down the beverage.

"People often talk of 'pacing themselves' when drinking alcohol as a means of controlling levels of drunkenness, and I think the important point to take from our research is that the ability to pace effectively may be compromised when drinking from certain types of glasses," Dr. Angela Attwood, a research assistant at the School of Experimental Psychology at the University of Bristol in Bristol, England, said in a press release.

The study appeared Aug. 17 in the journal PLoS ONE.

Researchers asked 159 social drinkers between the ages of 18 to 40 who did not have a history of alcoholism to drink a lager or a non-alcoholic soft drink from either a straight or curved glass.

On average, it took people drinking beer out of a straight glass 11 minutes to finish 12 oz. Those drinking out of the curved glass only took seven minutes. There was no difference in time for people consuming soft-drinks out of either glass.

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