Full Sail Celebrates Employee Owners - Big Daddy J’s Malt Liquor

30 August 2012

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We brought you this label (and others) back in May, and today we have the press release from Full Sail:

Hood River, Or – Full Sail Brewing is proud to announce the release of another beer in their Brewer’s Share Series – Big Daddy J’s Malt Liquor, developed by Assistant Brewing Supervisor, Jason Muñoz. In 2008 Full Sail Brewing created their small batch Brewer’s Share series as an opportunity for each of their individual brewers to express their creations to be shared on tap exclusively in their pub. Since their crew came up with so many great beers, they decided to share a selection of them with beer lovers everywhere. The beer will be released in 22oz. bottles and on draft in September.

“As an independent and employee owned brewery, you know that we put our hearts and souls into every drop. With Brewer’s Share we’re proud to showcase the people behind our award winning brews by introducing our individual brewers by name and beer,” said Irene Firmat, Full Sail’s CEO and Founder.
As a new dad and a graduate of Oregon State University’s Brewing Sciences program, Jason celebrates his inner college student and his new station in life with Big Daddy J. Big Daddy J is a malt liquor that is perfectly balanced so that it's clean and drinkable smoothness makes that 8% alcohol go down so easily. It’s golden in color and hopped with Hallertau Hersbrucker hops, IBU 28. BDJ redefines what malt liquor can be when brewed by a very talented craft brewer and new dad.

The inspiration for the name “Brewer’s Share” came from that mysterious portion that vanishes from a barrel during aging that brewers refer to as the “angel’s share,” and that led to “Brewer’s Share,” an equally mysterious offering that appears during inspiration. Brewer’s Share can also mean a unit of ownership, as in stock. Consider this program to be an Initial Pub Offering (IPO). Whenever you purchase a Brewer’s Share you get a unit of ownership – one share of the batch. As a shareholder you have the right to consume the beverage. In doing so you will also be investing in the public good – as each brewer not only chooses the recipe, they choose a local charity or organization that will benefit from each bottle sold – Which can bring an excellent return on ingestion (ROI).

With each Brewer’s Share series beer, Full Sail picks a local charity or organization to receive a portion of the proceeds from the sale of the beer. Jason has chosen to support
Helping Hands Against Violence who is dedicated to serving victims of domestic violence, sexual assault and stalking by focusing attention on said issues through education and outreach.

Full Sail’s Brewer’s Share small batch offerings will be available in 22oz. bottles and on draft. The other beers in the 2012 line-up include Extra Special Barney (ESB), Phil’s Existential Alt and Chris’s Summer Delight. Full Sail will release one Brewer’s Share at a time and a new beer will be released for each season.

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