31 August 2012
An interesting new advertising campaign and partnership with Bud Light and the NFL. Details from PRNewsWire:
ST. LOUIS, Aug. 31, 2012 /PRNewswire/mbb/ -- Bud Light, the official beer sponsor of the National Football League, is bringing fans a new take on an old classic with the Bud Light Fantasy Football League (FFL), a season-long game that allows fans to "draft" their fantasy roster from nearly a billion specially marked Bud Light bottles.
Adult fans, 21 years of age and older, can now register for the Bud Light Fantasy Football League at www.BudLight.com/FFL, where they will select their favorite team and be placed in that team's "league." Each individual FFL participant will be challenged to build weekly teams of five positions – quarterback, running back, wide receiver/tight end, kicker and defense – using codes obtained from specially-marked 12-ounce bottles of Bud Light throughout the season. Each code represents a NFL team's position, and the more bottle codes players collect, the more roster options they will have to choose from. Players will be required to replenish their starting teams weekly through their rosters or by entering new codes.
"With the Bud Light Fantasy Football League, we've taken traditional fantasy football and put our own spin on it to make it more accessible to all fans," said Mike Sundet, vice president, Bud Light. "There are nearly limitless team combinations, and every Bud Light bottle represents a new roster option. It's one more way for fans to stay connected to the NFL, and best of all, it offers the chance to take home bragging rights – and prizes – each week of the season."
The Bud Light Fantasy Football League consists of 17 weeks of activity, corresponding with the 17 weeks of the NFL regular season. Rather than the head-to-head format seen in traditional fantasy leagues, FFL users will compete against an entire NFL team-specific division. Fans can play periodically – competing for more than 13,000 weekly prizes – or all season long. One Bud Light Fantasy Football League grand-prize winner will receive a trip for two to Super Bowl XLVII in New Orleans. Additional divisional prizes include 32 trips for two to the 2013 Pro Bowl in Honolulu, 800 sets of tickets to NFL regular season games and Bud Light prize packs.
In addition to having nearly a billion specially marked bottles hitting store shelves this summer and fall, the Bud Light Fantasy Football League will be supported by custom TV creative throughout the season and retail activation.
Fans can visit www.BudLight.com/FFL to register for the Bud Light Fantasy Football League and view official rules and details. Participants may request codes and copies of the official rules by sending a self-addressed, stamped envelope to Bud Light Fantasy Football League Challenge Complimentary Code Request, P.O. Box 251328, West Bloomfield, MI, 48325. Residents of California are not eligible for certain prizes**.