31 July 2012
We brought you the original BrewDog “Crap Lager Amnesty” campaign back in May…and now they’re doing it again, but this time you can trade your “corporate fizzy yellow lager” today and swap it for Never Mind The Anabolics.” BrewDog is also asking for your craft beer epiphany so they can build a Manifesto for the craft beer revolution. This from BrewDog:
We want to hear about when you realized that bland, insipid industrial beer was nothing more than bland, insipid industrial beer.
We want to hear about when the craft beer bug caught you and opened your eyes to a whole world of flavour you never imagined possible.
We want to hear about when you first tasted a craft beer so good that it blew your mind.
We want to hear about when you vowed to never again drink tasteless fizzy crap made by faceless multinational hammerheads.
We want to hear about the moment you vowed allegiance to the uncompromising craft beer revolution.
We want to hear about your craft beer epiphany.
We are going collate all the comments (140 characters or less!) about craft beer drinker's conversion to great beer and publish them in a people's manifesto for the craft beer revolution.