SABMiller Facing Tough Task Turning Fosters Around

31 May 2012

image


An interesting read on the challenges facing SABMiller as they work to turn around the struggling Foster’s brand…This from Reuters:

(Reuters) - World No.2 brewer SABMiller (SAB.L) is set for a tough battle to turnaround its Australian Foster's acquisition as its beer volumes sink and it loses key import contracts which will stretch management to meet new aggressive targets.

Investors are unconvinced that SABMiller, which has built up its business around fast-growing emerging markets to become the biggest brewer there, made the right move in buying the No.1 player in mature market Australia when its beer volumes, profit and market share were all going south. SABMiller's shares have underperformed its main rival Anheuser Busch InBev (ABI.BR).

SABMiller spent $11.8 billion late last year on Foster's and set out ambitious targets to reverse the decline of the perennial underperformer in an Australian market where beer has lost out to wine and volumes have been flat for nearly 20 years.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.

My NEW Facebook Fan Page Come LIKE it!

WILK Friday BeerBuzz

Advertising

mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.

Sponsor mybeerbuzz.com

Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2014 mybeerbuzz.com

Back to TOP