Weyerbacher Reveals Hops Infusion Replacement– “Last Chance IPA”

30 April 2012

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Weyerbacher has been working toward a replacement for their long standing Hops Infusion IPA.  In their quest for the new IPA, Weyerbacher launched Project IPA last year, and we’ve been sampling along with each test batch.  I’ve been waiting to make the reveal of the new name for their NEW IPA and at long last it is official.  Weyerbacher will be replacing Hops Infusion with Last Chance IPA.  Last Chance will be a 5.9% ABV 62IBU brew and a portion of the proceeds will benefit animal rescue, thus the name.  Stay tuned for more details, and of course the new label.

More info from Weyerbacher:

As the last kegs and cases of Hops Infusion ship out, we’re excited to reveal the name of the replacement for our beloved IPA! But first, the back story.

The IPA project was a series of six new hoppy beer recipes released over the summer of 2011. The beer was available draft-only at selected restaurants and bars and a the release of each included a public voting component. The test-batch beers had unrelated and meaningless names: Batch #3743, Marcia, North, Steel, Crimson and Diamond. We decided that west coast-style IPA Crimson was the best of the new brews as it delighted even the most faithful of Hops Infusion fans.

Weyerbacher “Last Chance IPA” is a full-flavored hop assault delightfully lacking in balance. A combination of Centennial, Cascade, Simcoe and Columbus hops are used to produce pungent aromas of grapefruit, pine and citrus. Last Chance weighs-in at 5.9% ABV and 62 IBUs. Nice!

Now… for the name. Why “Last Chance?” Is this the last chance the brewers were given to make an IPA? INCORRECT. Is this the last chance for Dan Weirback to have any influence over any of our label artwork? (while that’s a GREAT idea…) NOPE!

The name “Last Chance” is a nod to something held very close to the hearts of many of the employees at Weyerbacher Brewing Company: Animal Rescue. A portion of the proceeds from the sale of each bottle or keg of Last Chance will be donated to an animal rescue organization. Individual employees of Weyerbacher Brewing Company will select a rescue organization close to their hearts for each month.

We’ll announce the debut festivities post an image of the label shortly.

Cheers!

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