Sierra Nevada Turns Down $13 Million in Roanoke, VA

27 February 2012

imageIn an interesting twist, the Roanoke Time is reporting that, in their search for an east coast facility, Sierra Nevada Brewing turned down an offer of almost $13 million in incentives from the state of VA & Roanoke County.

For almost a full year, the Roanoke Valley's economic development leaders had quietly focused on landing the first East Coast site of the craft beer giant while media and the public tracked them elsewhere, including Christiansburg, which had been eliminated by late April. Roanoke County and the state dangled almost $13 million in incentives to lure Sierra Nevada. Yet a host of other bait attracted the company's attention for its expansion, code-named "Project Fishbowl."

Full Article HERE.

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