Bell’s to Feature Experimental Hops & Also Renews Title Sponsorship of Yacht Race

31 January 2012

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According to Bell’s Brewery (on their blog), the brewery will be featuring experimental hops in seven different beers in their Eccentric café.  The first hop named EXP Hop 2011-1 (aka Zythos) and this work done with hop growers led to this hop being used commercially this year.  Stay tubed for Type-366, Type-509, Type-423, Type-556, Type 998-13-1 & Type 291 (descriptions below).

for the full details on the experimental hops & Yacht race….

KALAMAZOO - If you’ve visited the Eccentric Café or checked the tap cam recently, you may have noticed an odd name on the big board above the bar.

Beside more familiar names like Two Hearted Ale, Amber Ale and Kalamazoo Stout was something more formal – EXP Hop 2011-1. This experimental beer was just the beginning of a series of brews that will only be available at our pub in downtown Kalamazoo.

This experimental hop series will continue with six additional beers, each brewed using a different type of hop and released over the next few months. The overall goal is to explore the aromatic qualities of each and assess their potential for future brewing.

“This is a series of beers where we are actually working hand in hand with hop growers. Just like brewers, hop growers are also looking to expand the flavor profiles available to craft beer drinkers and we are very fortunate to have this kind of unique access,” said Andy Farrell, one of Bell’s brewers working on the project.

The series started with a newly developed hop now named Zythos, which is in its first year of commercial use. The rest of the series will feature hop varietals coming straight from the growers’ trial plots; these have yet to been formally named and are still designated with numbers. They are very limited both in quantity and availability, arriving as single bales or even mini-bales.

While a few of the beers in this series have been brewed, most are still in the planning stages. Rather than brewing multiple variations of a basic pale ale, this project will match each hop to a different style aimed to showcase the varietal’s range & versatility. Below is a brief rundown of which hops we will be using in this series, along with aroma descriptions from our bale assessments to get you acquainted.

We’re tremendously excited about this opportunity to work with hop growers from the Pacific Northwest in evaluating these new varietals, and we think you’ll enjoy this window into the future of American hops. Look for more information about each here on our blog and on our social media sites (Facebook, Twitter and Google+) as we go forward.

The hops used in this series:

EXP Hop 2011-1: Zythos – Citrusy, with a bright grapefruit note and apricot & pine aromas in the background

EXP Hop 2011-2: Type 366 – Tropical fruit notes and piney, reminiscent of Simcoe hops

EXP Hop 2011-3: Type 509 – Floral, with an interesting herbal note

EXP Hop 2012-1: Type 423 – Very pungent fruity & floral aroma, with pine as a secondary note

EXP Hop 2012-2: Type 556 – Intense floral character with fruity undertones

EXP Hop 2012-3: Type 998-13-1 – Distinctive lemon notes

EXP Hop 2012-4: Type 291 – Citrus & pine notes, very pungent

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Details from bymnews

Bell’s Brewery extends Title Sponsorship of Bayview Yacht Mackinac Race though 2014

Tuesday, 31 January 2012

Newly installed Commodore Jeff Henderson confirms addition of all new Charity Preview Party planned for June 30

Detroit's Bayview Yacht Club, one of the most storied and historical sailing clubs in the world, announced today that Bell's Brewery - a major beer producer and the largest based in Michigan -- has extended its title sponsorship of the Bell’s Beer Bayview Mackinac Race an additional three years. The sponsorship will run through the 2014 race.

The Port Huron to Mackinac race is officially titled "Bell's Beer Bayview Mackinac Race" and sets sail on Saturday, July 14, 2012, in Southern Lake Huron, just north of the Blue Water Bridge.
“As a company with strong Michigan-based roots, we are proud to lend our support to a world-class event as the Bell’s Beer Bayview Mackinac Race,” Larry Bell, owner of Kalamazoo, Mich.-based Bell's Brewery Inc. “By extending our sponsorship three more years, we’ll be able to continue to showcase our great state and continue to build awareness of this summer tradition.”

“Last year proved what a valuable partner Bell’s Beer was to the race and Bayview Yacht Club, so we are proud to have this growing Michigan based company as our title sponsor for three additional years,” said Jeff Henderson, incoming Bayview Yacht Club Commodore. “I believe both sailors and spectators who will benefit the most by this deal.”

In addition to announcing the continuation of its partnership with Bell’s Beer, Henderson announced the addition of its first ever Charity Preview Party associated with the race on June 30, 2012. The Charity Preview Party will take place at Bayview located at 100 Clairpointe in Detroit.

Henderson continued, “Having this three year deal with Bell’s Beer gives us an opportunity to add events surrounding the race and grow community spirit. Our first ever Charity Preview Party is going to be a lot of fun for our members and a great win for the community, benefiting numerous non-profits including Autism Speaks, Gleaners, Rose Hill, Matrix Human Services, The Juvenile Diabetes Research Foundation and others.

The Charity Preview Party will feature an evening of good food and drink, live musical performances and a display of sail boats against the spectacular evening back drop of the Detroit River. Information on tickets sales will be announce in the coming months.

This year will mark 88 consecutive years for the world-class event. Some 200 plus sailboats and 2,500 sailors are expected take part in the annual regatta with an estimated 100,000 sailing fans and families attending the festive activities in Port Huron leading to the Saturday start.

The economic value of the race is approximated between $30 and $59 million, depending on weather conditions, making it one of the premier events hosted in the State of Michigan, and one with major economic impact to a host of local Michigan Businesses, especially in Tourism.

For the fourth time, sailing fans around the world will be able to follow individual boats or the entire fleet on the Bell's Brewery and Bayview Yacht Club websites as Global Positioning System (GPS) tracking devices will be placed on all participating sailboats. In 2011, more than four million hits and 400,000 page views were tracked on the web site during the race.

Bell's, the largest brewery in Michigan, is well known for its famed summer "Oberon" wheat ale and "Two-Hearted Ale" among many other premium and specialty brands. Bell's has been a Bayview Mackinac Race sponsor since 2009.

The Bayview Yacht Club web site, www.byc.com, generally draws one million page views for the race and up to 10 million page views are expected to hit the www.bellsbeer.com site where the GPS tracking link for the 2012 race will be located.
"GPS race tracking technology has been a hit with fans and spectators across the globe that are now able to follow the race from start to finish on their computer or mobile device," said Henderson.

From its traditional start in Southern Lake Huron, the fleet will head North on one of two courses. The shorter course, called the "Shore Course," covers 204 nautical miles (252 statute miles) along the Michigan shoreline before heading west to Mackinac Island Bell's Beer finish line. The longer "Cove Island Course" is 259 nautical miles (298 statute miles) and takes sailors around a buoy off the tip of the Bruce Peninsula in Canadian waters before heading West toward the Bell's Beer finish line at Mackinac Island.
Commodore Henderson, a nine-time winner of the Bell's Beer Bayview Mackinac Race competition, said, “This Jewel of July is steeped in generations of tradition and sportsmanship and it is time for the race to grow nationally and internationally.”

This year five Divisions will be offered: Cove Island Racing; Shore Course Racing; Shore Course Cruising; Multi-Hull; and Double-Handed. All competitors will be handicapped using Performance Handicap Racing Fleet system.

"This race has always been about the sailors getting on the water and racing. None of it would be possible without the diligent work and support of the racer’s families, friends and the staff of Bayview. I congratulate the Mackinac 2012 Race Chairman, Commodore Gregory I. Thomas, for an

exceptional job in getting this race organized and setting the stage for a safe race on two courses," said Commodore Henderson.
An estimated 100,000 fans on both the U.S. and Canadian shores will cheer the sailboats as they make their way up the St. Clair River from Port Huron- with flags and pennants flying - in a spectacular nautical parade to the starting area that takes place about five miles from the Blue Water Bridge.

Bayview Yacht Club, founded in 1915, is widely regarded as the premier sailing club in Michigan and the Midwest. It has been hosting the Bayview Mackinac Race since 1925. The private club is located on the Detroit River near the mouth of Lake St. Clair and has more than 1,000 members.

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