30 November 2011
We brought you this news AND sampled Woodchuck Crisp on the air with Vermont Hard Ciders CEO Bret Williams back in early Nov, so it was exciting to see the official press release come today from Woodchuck:
Woodchuck Hard Cider Announces Latest Style
‘Woodchuck Crisp’: A Session Cider Available Year Round
Middlebury, Vermont –After two very successful campaigns in our variety pack, Woodchuck Hard Cider is officially unveiling Woodchuck Crisp. It is the latest addition to our core year round cider varieties and the first addition in nearly a decade.
It is one of the driest ciders in the Woodchuck lineup. Dry and delicate in body, it finishes with a delicious apple flavor.Crisp is 3.2% alcohol by volume (abv), yet retains taste complexity. For that reason it is being called America’s first Session Cider.
Woodchuck Crisp made an unannounced debut last spring, in our variety 12-packs, and it received rave reviews from consumers. After taking the summer off, Woodchuck Crisp was put back in variety packs this fall, and once again fans are embracing it.
This new cider variety will be available in major markets across the United States starting in December. Availability can be found at www.woodchuck.com/locator. Suggested retail price is $8.99 per 6-pack.
Woodchuck Crisp Hard Cider. Revel Responsibly.