Genny Light Beer–New Packaging

23 February 2011

imageI know it’s not your traditional craft beer, and you can certainly categorize this as a “mybeerbuzz.com macro watch” post…but since I grew up with Genny in our market, I have a soft spot for the High Falls (Rochester, NY) brew.  Genny imageannounced the revamped packaging for Genny Light and has be launching a pretty big marketing campaign…so here’s your first look.  This is the 12oz bottle packaging, however Genny Light will also be packaged in 12oz, 16oz AND 24oz Cans! (see 2nd photo)

6 comments (click to read or post):

Professor Bartels,  23 February, 2011 10:05  

Howzabout a nod to the excellent -- and superior packaging -- bock that just entered the market for its annual visit?

also i believe they ditched the high falls name, at least for the genesee products. You can read on the side it says "genesee brewing company," not high falls.

mybeerbuzz 23 February, 2011 10:58  

Thanks Prof..it's actually licensed to:
HIGH FALLS BREWING CO., HIGH FALLS OPERATING CO, LLC
445 ST. PAUL ST

ROCHESTER NY 14605

GENESEE BREWING COMPANY (Used on label)


And I haven't seen any packaging approvals for Genny Bock yet...is it out?

Professor Bartels,  23 February, 2011 12:52  

Yes, I have reports of it being bought in Pittsburgh and Lancaster. Last time I checked locally they said "next week" so hopefully I can stock up. It's the best bargain out there.

mybeerbuzz 23 February, 2011 13:05  

Thanks Prof I'll watch for it.

Professor bartels,  23 February, 2011 13:28  

And the coolest cans ever. although those new/old Reading's are right up there!

mybeerbuzz 23 February, 2011 14:11  

I agree prof. I really like the retro Reading cans.

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