29 November 2010
From the Troegs Newsletter:
Tröegs Ticket and Classic Mad Elf Labels!
Starting next week an extremely limited number of Mad Elf cases will be shipped randomly to beer distributors in our home state. The purchaser of these cases will have the opportunity to be one of the first people to see the new Tröegs Brewery in Hershey when we open in the fall 2011.
So how do you know if you bought the special case? There are no markings on the outside of the case but once you open it two things will make the case special - there will be an envelope taped to the lid of case containing a Troegs Ticket and 12 of the bottles will adorn our classic Mad Elf logo.
If you get one of these special cases, read the Tröegs Ticket, follow the directions and keep one of those special bottles, as you will need it, along with the ticket, to get a special behind-the-scenes tour of the brewery next fall from the Tröegs brothers.