Joose Joins the Four Loko Mix

JooseWI guess we shouldn’t be surprised to see new label approvals for yet another Four-Loko-style beverage.  What may surprise you is that this one comes to us courtesy of United Brands and is “brewed” at our own Anheuser-Busch Latrobe, PA plant.  This is of course the Watermelon flavor but they also received approval for 7 other labels in Nov alone.

About Bil Cord

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

4 comments (click to read or post):

  1. Joose has been around for quite a while. Nasty stuff...unless you want to get really wasted and stay awake enough to remember your embarrassing behavior that follows.

  2. Just to clarify, the latrobe, PA plant is NOT owned by anhueser-busch. They bought the rolling rock label but NOT the plant. City brewing of la crosse, wis, owns the plant and has preserved the jobs and heritage, NO thanks to A-B.

  3. Thanks for the clarification Lee....that particular label was licensed by

    100 33RD ST

    LATROBE PA 15650


    But they've actually changed a few in the last weeks from MAX BEVERAGE in Lacrosse WI...I suspect to start the move to drop out the caffeine.


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