Joose Joins the Four Loko Mix

30 November 2010

JooseWI guess we shouldn’t be surprised to see new label approvals for yet another Four-Loko-style beverage.  What may surprise you is that this one comes to us courtesy of United Brands and is “brewed” at our own Anheuser-Busch Latrobe, PA plant.  This is of course the Watermelon flavor but they also received approval for 7 other labels in Nov alone.

4 comments (click to read or post):

aperfectpint 30 November, 2010 16:21  

Joose has been around for quite a while. Nasty stuff...unless you want to get really wasted and stay awake enough to remember your embarrassing behavior that follows.

Lee Botschaner,  30 November, 2010 16:58  

Just to clarify, the latrobe, PA plant is NOT owned by anhueser-busch. They bought the rolling rock label but NOT the plant. City brewing of la crosse, wis, owns the plant and has preserved the jobs and heritage, NO thanks to A-B.

mybeerbuzz 30 November, 2010 18:00  

Thanks for the clarification Lee....that particular label was licensed by

CBC LATROBE ACQUISITION, LLC
100 33RD ST

LATROBE PA 15650

UNITED BRANDS COMPANY

But they've actually changed a few in the last weeks from MAX BEVERAGE in Lacrosse WI...I suspect to start the move to drop out the caffeine.

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