The Next New “Thing” in Beer

26 July 2010

Water For years we’ve talked about amazing beers, and the creative approaches brewers have been taking to make them even more amazing and more interesting.  Barrel aging, dry-hopping, torpedo hopped beers, double IPAs, triple IPAs and all sorts of new and old brewing techniques.  We’ve seen an introduction of all sorts of new hop varieties like Simcoe, Sorachi and Citra, some creative new malting techniques and even a resurgence of “live” and “Brett” yeasts.  So what, you may ask, is next?

Well allow me to put on my prognostication hat, and do my best amazing Kreskin imitation and tale a run at what I think will absolutely be the next new “thing” in beer.  Quite simply….Water!

Now I know we’ve seen Rocky Mountain Water and all sorts of marketing efforts to shine up normal tap or spring water, but the next generation will go even further.  Think designer water, or mineral water or even water from specific geographic localities.  I think you’ll already hear people claim that Irish Guinness tastes like it does because of local minerals in the water, why not use that ingredient in a specialized way.  Watch for low batch rarified water beers with all sorts of exotic geographic water as the main ingredient.  Watch for special mineral water brews and even perhaps a few new water conditioned beers.

Sound silly?  It may…but mark my words AND give me credit when it DOES happen.  Remember you heard it here first on ;)

6 comments (click to read or post):

Professor Bartels,  26 July, 2010 16:10  

Sounds like as big a rip-off as bottled water...

mybeerbuzz 26 July, 2010 17:16  

Call it what you will Prof...but stranger things have happened in the beer world already.

Professor Bartels,  27 July, 2010 09:07  

Oh, I'm not doubting that it could happen, or that there is one born every minute ready to part with his hard earned cash. Look at the supplement and bottle water industry!

mybeerbuzz 27 July, 2010 09:08  

So would you pay more for a beer that featured mountain spring water from Bali Prof??

Professor Bartels,  27 July, 2010 13:04  

Absolutely not, but I *would* pay more for a beer that was brewed with "pure blue mountain water" or a beer where "pocono mountain water makes the difference!"

mybeerbuzz 27 July, 2010 13:40  

ha...guess we'll see prof. What if it was brewed with Evian? ;)

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