Lion Brewery – Advertising Fun Liebotschaner Select Light or Dark

08 February 2010

 LionStegLiebAd1964 This advertisement is courtesy of Jesskidden and features the tagline “Liebotschaner Select Beer Dark or Light.”  It’s interesting that they referred to is as a “Munich Type” beer….but thankfully it is now “popularly priced” (whatever that is).

16 comments (click to read or post):

sam k,  08 February, 2010 15:54  

In olden days, beer fell into two braod pricing categories. "Premium" (Bud, Schlitz, Michelob, Etc.) or "popular" (most local/regional brands as well as smaller nationals like Pabst and Blatz.

To be "popularly priced" meant that the Liebotschaner beers fell into the lower pricing tier.

mybeerbuzz 08 February, 2010 16:06  

Thanks Sam. I did not know that. So "popular" meant affordable.

JessKidden 09 February, 2010 07:42  

Yeah, Liebotschaner had previously been priced in the upper region of “premium” price range- somewhat unusual for a local/regional brewery at the time tho' a number of companies in the region had higher prices “specialty” beers- many of Neuweiler’s ales were quite expensive and Schmidt’s (via Scheidt) Prior Preferred was in the “super-premium” category, which was long dominated by A-B’s Michelob (one of, if not *the* most expensive US beers of the era).

To give some comparisons, here are some examples, circa 1964 (all NR 12 oz. Bottles, six pack/case prices):

Liebotschaner Select $1.40/5.50

Budweiser (“premium” priced) $1.25/4.99

Pabst & Ballantine Beer (“popular”) $1.10/4.40

Stegmaier Gold Medal $.95/3.80
Reading $.85/3.75
(both above considered “price” or “economy” segment)

Prior Preferred (“super-premium”) $2.00/7.98
Michelob (ditto) $2.25/8.80

(For a real eye-opener, plug those figures into the BLS’s “inflation calculator” – Lieb’s price equals $9.69 a six-pack in 2009 dollars- so much for today’s beer prices being too high).

Prices from my http://sites.google.com/site/1964njbeerprices/

mybeerbuzz 09 February, 2010 07:52  

Wow...$3 cases! Great info Jess.

JessKidden 09 February, 2010 08:06  

Yeah, $3 cases of beer and 25¢/gal. gasoline to drive to the store in your brand new under-$2000 car BUT also $1.25 minimum wage...

Professor Bartels,  09 February, 2010 08:46  

So, essentially nothing changes. You can still pay much more for Budweiser and Miller's annoying advertisements and crappy beer with less ingredients, or you can buy local and support Pennsylvania manufactoring and contribute to the coffers of the state...

mybeerbuzz 09 February, 2010 08:55  

And I do....(buy and drink local that is). Thanks Prof.

mybeerbuzz 09 February, 2010 09:11  

ha....I do remember some of that...especially the gas prices.

sam k,  09 February, 2010 10:56  

Jess, we gotta go get a beer together sometime!

csfcfa 10 February, 2010 20:41  

Any news when Liebotschaner Cream Ale is coming back? Wasnt it originally supposed to be early 2009?

mybeerbuzz 10 February, 2010 20:57  

Last I heard there were packaging/labeling hangups but that was quite a while ago. I've asked but have not heard anything yet. I will update as I find out more.

sam k,  10 February, 2010 21:08  

I heard it was already finished and ready to go, but no one knows what exactly to do with it, nor how to go about marketing it.

JessKidden 11 February, 2010 08:41  

sam k: "Jess, we gotta go get a beer together sometime!"

Hey, Sam, I'm always up for it! I'll even buy- come on over with your snowblower and/or plow, dig me out and we can have a beer (or two, or three- I find HopDevil really cuts through the exhaust of the machinery...).

---
Speaking of Lieb Cream Ale, according to a Brewers Digest article (9/80) The Lion first released it in 1976, and, said then president Bill Smulowitz "It was our reaction to Genesee Cream Ale."

mybeerbuzz 11 February, 2010 09:08  

Thanks Jess....sounds good...count me in (except perhaps for the snow removal parts)...oh hell I'd probably do that too for a good hoppy beer.

sam k 12 February, 2010 00:11  

Shows again what a powerhouse Genny Cream was back in its day. I spent four hours on a tractor twice in the last week, Jess...you'll have to handle your own snow removal duties, unfortunately. I'm in Bellefonte. You?

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