24 November 2009
As part of my trip to Lion Brewery yesterday, the guys were nice enough to share a sample of a test beer. Keep in mind this is VERY preliminary, and there are certainly no definite plans, names or recipes firmly in place…but I believe the beer I sampled yesterday will eventually in some format become a new beer to be sold under the Stegmaier label as Stegmaier IPA. Again I remind you all how preliminary this news is, but very exciting to see Lion Brewery dipping their toes more and more into the craft beer market. I’m also very excited to see the Stegmaier name be possibly gaining more and more marketing support. Stegmaier has always been a historical local brewery line and for me a line that speaks of history and relevance in today’s market. I’m hoping local beer drinkers get more and more opportunities to share in this history and drink from the same label that their fathers and grandfathers have enjoyed for decades. No matter what decisions are made, I think this is a wonderful move by everyone at Lion Brewery.