07 June 2009
First InBev sold Rolling Rock to Anhueser Busch (2006 $82Mil), then InBev bought Rolling Rock back in the AB/InBev merger ($52Mil) and the saga only continues. Turns out that after moving Rolling Rock production to Newark NJ and markettng it as "Born Small Town", sales in 20o8 are down. As a result, InBev is now looking to sell Rolling Rock. Stay tuned, I'm sure it will get even more interesting.