Chip the Beer Guy Rock 107 - Sam Adams Imperial White

27 March 2009

We had a special treat on today's show...Jim Koch founder of the Boston Beer Co, joined the guys on the phone to talk beer. For those that may not have ever heard an interview with Jim, he's a very witty and entertaining guy, not to mention a lover of beer. Now I'm sure I won't do much justice to the beer chatter, but suffice to say it was a very fun interview, and one I won't be able to add much humor prepare for a boring post.

Today's beer of the day was part of the Sam Adams Imperial Series of beers, and Chip chose to sample the Sam Adams Imperial White. I haven't tried this beer yet, so I can't add much commentary, but on paper it looks good to me. Coming in at 10% ABV with notes of coriander and orange, just sounds good. In fact perhaps the highlight of today's show was that Jim was drinking a mix of Imperial White and Orange Juice that he tagged as a "Sammossa." I'll suspend any opinion on that mix until my early morning brain can wrap around what that may taste like....or better yet try it myself.

It was also fun to hear that the 25-year anniversary of Boston Beer Co is this year and that Jim may be planning a special brew. Of course it's always fascinating to hear about the origins of Sam Adams beer and how most of the employees are actually home brewers also. Jim relates that back in 1984 there were only two choices---macro beer (which he refers to as the Burger Kings and Taco Bells of beer), and imports....thus leaving an opening for an american micro-breweries. Jim also related that in the early days (and I'm sure today) they spent a significant amount of time and energy on brewing consistent beer, but also brewing in a manner that was well sanitized, which he thought differentiated him from the other early craft brewers. Good stuff for sure, and Jim's a great historian not just for Sam Adams, but beer in general.

Well...not too boring a post (I hope). Be sure to catch an interview with Jim, better yet check out the Rock 107 podcast for yourself. Cheers to Jim and all the guys (Yes that includes Ruthie) for another great show.

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