Wassup? Lachky says Goodbye!

21 February 2009

From A-B:

A-B’s marketing brain for 20 years is moving on. Bob Lachky, Chief Creative Officer for A-B and who for two decades has helped craft trademark campaigns from "Whassup?" to "I love you, man" to the Budweiser frogs to "Real men of genius," is leaving the company at the end of February in what he calls a "generational change." He says that A-B's sale to InBev of Belgium has nothing to do with the decision. "I just felt this was the perfect time for me to reevaluate," he says.

Lachky, who played a key role in helping A-B become a dominant advertiser on the Super Bowl, joked that he was "fired more times than Billy Martin" for some of the zany ideas that emanated from his department, Jeremiah McWilliams reports. Lachky says he intends to "explore new challenges and opportunities" but he rules out working for the competition. "I'm a Bud man," he says.

A team of senior executives -- many of them groomed by Lachky -- will take on newly decentralized creative functions. His departure will not be welcome news at A-B's roster of creative agencies, however, which regarded him as their primary client and a key personal relationship, according to Ad Age's Jeremy Mullman. Before joining A-B in 1989, Lachky worked at its current lead agency, Omnicom Group's DDB, Chicago, reporting directly to Ron Bess, who today is North American chairman of Euro RSCG, another A-B roster shop that works on Michelob.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate them so it may not immediately appear...and please be nice!

WILK Friday BeerBuzz

2016 NEPA BlogCon Winner

2016 NEPA BlogCon Winner

Lets Talk Beer!

We've added some tools to encourage interaction. First and foremost, you'll see the Recent Comments section up above. This list displays the most recent comments from individual posts. Feel free to comment on ANY post by clicking on the "comments" link at the bottom of any post, or any link in the Recent Comments section. Comments are moderated, however you can choose to post anonymously.

Please also remember mybeerbuzz is very active on Facebook & Twitter and we DO support RSS feeds for posts and comments.


mybeerbuzz.com is not affiliated with any of the advertisers shown above. We run Ads as a way to help offset the costs to run this FREE blog....BUT if you do happen to click on any of these ads (even if you don't buy), we do eventually get a few pennies....literally.
Creative Commons License
mybeerbuzz.com by mybeerbuzz.com is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.
Based on a work at mybeerbuzz.com.

  © Copyright 2016 mybeerbuzz.com

Back to TOP